WHAT WE DO
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From victimhood to VICTORY. Human Rights for ALL. The better way to a BETTER LIFE
What We Do
Aligned to the Masiphephe Network’s intermediate results (IRs) the objectives of the SBCC Task team are:
- To encourage social norms, beliefs and practices that demonstrate GBV non-tolerance
- Educate and raise community awareness on risks and signs of GBV abuse and perpetration; available services for survivors of GBV
- Promote Masiphephe Network activities in the community
As part of the Masiphephe project, CCI, its implementing Community Partners and the community-based Masiphephe networks/GBV forums, implement an evidence-informed Social Behaviour Change Communication (SBCC) strategy which operates at the four levels of the ecological model including the individual and their social networks (relationships), community and society level through innovative communication interventions that aim to enhance knowledge, encourage reflections on the values, norms and behaviours that promote GBV non-tolerance, gender equality and respect for human rights.
The Masiphephe SBCC interventions
1. Participatory Community Engagement
Informed by qualitative research and ongoing learnings from the project implementation, Masiphephe uses participatory community engagement interventions that incorporate global best practice to advance gender equality and equity as well as transform social and gender norms that reinforce patriarchy and inequality and harm both men and women. In this regard Masiphephe implements;
Stepping Stones – a participatory workshop series designed to interrogate issues around gender, sexuality, HIV/AIDS, gender violence, communication, and relationship skills. Masiphephe implements Stepping Stones to initiate targeted engagement on GBV norms and attitudes with men and women aged 19 – 49 years.
Zazi Clubs – a social movement for young women that promotes women empowerment and encourages women to take action against contextual and structural factors that impinge on their human rights and put them at risk of GBV and HIV infection. Women who graduate from Stepping Stones are recruited to establish a Zazi Club, through which they undergo a series of participatory training sessions and social mobilization activities to equip them with tools, skills, and knowledge to make informed decisions, take action and navigate challenging situations related to their sexual relationships, sexual reproductive health and gender-based violence, as well as negotiate contextual and structural factors, and social norms that are a barrier to exercising agency.
Brothers for Life
Brothers for Life clubs: Men who graduate from Stepping Stones are recruited to participate in the Sonke Change Trial, a specialised male engagement series of participatory training. On completion of the Sonke Change Trial training, they are recruited to establish a Brother’s for Life Clubs, a social clubs that provide a safe platform for healthy and safe engagement of boys, adolescents, and adult men in schools, workplaces, and in the community. Through the Brothers for Life clubs, members undergo a series of participatory training sessions and social mobilisation activities to promote positive masculinities while denouncing toxic masculinities by redefining the identity of men; creating; creating strong brotherhood with positive role models in communities through mentorship program; using mass media platforms to spark community-level conversation around HIV, GBV, RSHR and positive parenting.
2. Masiphephe School Related GBV (SRGB) Intervention
The Masiphephe Network has worked with the Manoff Group under the ACCELERATE project to design this school-related, gender-based violence prevention strategy whose goal is to reduce school-related gender-based violence among in-school youths in grades 8-11. The intervention aims to create safe school communities characterised by a rich culture of respect for all learns and school staff, where learners feel safe and support to report GBV. To achieve this, CCI and the community partners support selected schools in the project sites to develop and effect GBV responsive school codes of conduct and services for victims of SRGB, and in-school activities reinforce positive gender norms and within school communities. The intervention is aligned with and supports the promotion and implementation of the Department of Basic Education (DBE) Protocol for the Management and Reporting of Sexual Abuse and Harassment in Schools as well as the effective roll out of the Comprehensive Sexuality Education (CSE) curriculum, targeted at grades 4 – 12.
3. Multi-Media outreach communication
Masiphephe uses multimedia content to impart information and knowledge around GBV in Masiphephe Network Districts. The overall aim is to facilitate community engagement on thematic GBV topics, raising awareness on risks and signs of abuse, safe spaces and available services for survivors. The Masiphephe multimedia content package consists of radio, videos, social media, print and folk media.
Radio (Radio Icon on Blue)
Masiphephe Radio Drame
Video (YouTube icon on Red)
Stories of Change
Video (YouTube Icon on Orange)
Video (YouTube Icon on Yellow)